PS Tip 62 : Don’t lose your way in the middle!

In the pursuit of starting and finishing strong, it can be tempting to fill the middle of your statement with unimportant or ‘filler’ information. I strongly urge you not to do this.

Stick writing about points that will genuinely improve your chances of being successful, and try to save some of your killer achievements for that middle section. Your ending could be absolute dynamite, but if the reader doesn’t get that far it’s completely wasted.

The best statements are strong and powerful from beginning to end, don’t lose sight of that, and work towards that goal.