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Tutorial 8: Speculative or Targeted Cover Letters?

Targeted cover letters are tailored for particular jobs that are advertised, whereas speculative cover letters are used for applying to companies who don’t have specific vacancies advertised but you suspect (or hope) that one will transpire at some point in the (near) future if the employer is sufficiently impressed by your application.

Both are frequently used in the job application process, but of the two, targeted cover letters are usually more effective – and particularly if you optimise them properly.