As mentioned, some standard advice is good (whereas a lot of it is flawed). Some good standard advice includes the need to your CV to be no longer than two pages, and also the following;
Never lose sight of the fact that your CV needs to be of relevance to the employer, this applies in all areas of your CV including your work experience section.
Some people (including some recruiters) are under the impression that the most effective CVs are those which include the longest achievements section. However, the reality is very different. So think in terms of quality rather than quantity.
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